The Tate doesn’t usually acquire fashion photography. In 1991, Jason Evans shot a series for i-D called Strictly — portraits of young Black men dressed as country gents. Tweed, tailoring, sportswear. Full-length. Direct. Still. The Tate acquired it in 2004. Strictly, Jason Evans and Simon Foxton, 1991It wasn’t trying to sell clothes. Evans and stylist Simon Foxton were asking who gets to wear them. “The syntax of clothes was completely upside down,” Evans said. “Worn by Black people, it was a new vision of Britain.” In 1991, that was a provocation. Strictly, Jason Evans and Simon Foxton, 1991Evans had started out assisting Nick Knight — about as good a teacher as exists for understanding that the camera is an argument, not just a recorder. He went on to shoot album covers for Radiohead and Four Tet and show at MoMA and the V&A. Here’s what you can learn from him: Before you shoot, ask what your image assumes. Then ask what happens if you flip it. The answer doesn’t have to be political. It just has to be intentional. That’s the difference between fashion photography that lasts and fashion photography that dates. Jake and the Harper Finch Crew 📸✌️PS — More at jasonevans.info |
Tate Fashion Acquisitions, Strictly, Jason Evans for i-D
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